Memphis roots. Twenty years in Aspen. Now planting something new in Atlanta.

Matt Malone has never taken the straight path — and it's made him a sharper strategist for it. A career in fashion sales and management taught him how to read people, build relationships, and spot what makes a brand worth paying attention to. He brought that instinct to the digital world, where he now runs paid ad campaigns on Google and Facebook for small businesses ready to grow.

But the work doesn't stop at the screen. Matt is out in East Atlanta Village on weekends doing community clean-up — quietly, consistently, because he believes the places we live are worth caring for. That same ethos runs through Ripple + Rise: show up, do the work, and leave things better than you found them. A percentage of every dollar earned goes back to help underserved community businesses get visible for the first time.

Sharp strategy. Real impact. A business built to give back.